Technically green travelers are those who decide not to book travel within six months from their last trip to avoid impacting the earth with carbon footprints. Though these travelers are fewer than others, their voice is loud and carries weight. Studies reveal the younger generation is much in favor of green travel. They value sustainable travel and look for staying options that don’t harm the environment.

What drives green travel?
Perhaps the realization that the planet is generous and bountiful and doesn’t mind sharing its wealth. With this knowledge in the foreground, the looming fear of global warming, atmospheric pollution, the outbreak of pandemic, tsunamis, and quakes have swung the balance in favor of sustaining the planet. This is simple logic: don’t eat all in one day, save your ration for the leaner season. Consciousness among the younger generation is on the rise. How many of them smoke these days? Hardly any.
Overall health awareness has climbed and so is the cognizance to keep the earth cleaner and greener. If you litter her with refuse, she would refuse to acknowledge your existence. It is as simple an equation.
Here let’s see some sustainable green travel trends that would rule in the future :

Lower the age group, more unyielding is the resolve to save the earth
Research shows it is the Gen Zers and the millennials who are all out for green and sustainable travel. Surveys on current tourism trends taken by Criteo, a personalized retargeting company studying consumer behavior, show out of canceled trips in the last six months, 62% were identified with Gen Zers and the millennials.
Further statistics confirm Gen Zer’s strong inclination to eco travel.
- A survey run by Booking.com says that around 54 % of Gen Zers opine that the effect of traveling to the environment of a destination could be a deciding factor if at all traveling should be done to that place or not. It could be already harmed by enough footprints and further travel may disrupt the ecological balance.
- 56 % would go for eco-friendly and green staying options.
The voice of the environment activists had been powerful enough to influence the choice of young blood to direct the consumer travel trends towards sustainable tourism.
More tourists opting for electric vehicles

Green travel trends are quite pronounced from the choice of mode of travel. In Norway, almost half the cars run on power presently and this trend is on the rise. Recharging service stations are coming in large numbers for electric vehicles. There is a chance these electric sale stations would replace the gas and petrol pumps for the days to come.
Fuel burns into carbon contributing to global heat and clogging up the lungs, electric vehicles are free from such hazards. Even hotels are installing recharge stations and in a way breaking into the willingness of potential customers. A new market segment is identified and there may be fewer fuel-driven cars on the road.
Pace will fall

While green travel trends will witness a rise in the number of young blood looking for sustainable tourism, the pace of movement will drop. With fuel cars done away with, cycles and plain ramble will occupy the void. Even electric bikes and power-driven cars would be on the wheels.
Hotels and resorts will thrive in this business of renting out no carbon emission vehicles. The environmental carbon impact will be minimal and the overall character of travel will lose the frantic rush. This is good and sustainable in a way that guests will stay for long and consequently the rooms will remain booked for long. No guest can come in unless the existing guests vacate. The average tourist footfall within a given time frame for a particular destination will reduce ensuring lesser carbon footprints.
Long stays to grow
The big picture will look like this: Gen Zers and the millennials will stay long once they book a resort, just like it is their second home. They will rent bikes and cycles and get them repaired in resort workshops. A fresh batch of young blood would come in only when the accommodation is vacated. Ideally, the destination will look clean and sustained without any garbage dump from outside.
Going off the grid

Green travel trends and sustainable tourism are complementary to each other. Nature plays a big part in sustaining the survival of a destination. If nature goes dry, the destination perishes and much of the reasons for nature running barren is the scourge of the digital world. The Internet has been overwhelmingly interfering with our lives.
Every minute we check for alert messages and answer back. Every minute our phone rings with a buzz followed by a long conversation. Even our vacations are not spared. The digital electronic waves are harmful to flora and fauna. Many species of birds have simply ceased to exist. Many species of flowering plants do not grow at all.
Sustainable travel would mean you switch off your mobile and keep your laptop shut. The notion of digital detoxification is gradually gaining ground. It is healthy for the tourists and healthy for the ecosystem surrounding the tourists. Instead of listening to the android and looking at the laptop monitor while on vacation, forest bathing will be a much-preferred option. This will be a significant green travel trend. It will alter the tourism dynamics.
Efficient management of information :
Here the key players like the resorts and tourism bureaus together with the tourists have a crucial role. Merely going on a survey and collecting data relating to carbon emission counts, garbage littered in a defined area of tourist interest, and reckoning the tourist turnover of a destination won’t achieve anything.
The future trend will be to act on numerical feedback. Unless we have some measurements of various elements impacting a tourist spot, the control device cannot simply be applied. The resort owner should be able to see how the surrounding environment is impacted when he goes for an expansion, or for adding a line of business relating to outdoor entertainment. What are the solutions available if his decision invites a deluge of carbon footprints? Decisions based on recording the data and interpreting them for the future of the immediately surrounding atmosphere is what really matters. In a big way, these decisions and solutions will combat the challenges of destination sustainability.
Take so much as you can eat

Consumer travel trends would take routes to arrest wastage of food. Food has a tremendous social, cultural, and sentimental significance. In fact, much of the character and temperament of humankind depends on the consumption of food.
Authentic food typical to a tourist destination describes the regional flavor. Food has made its presence everywhere in local myths and poetry, in literature and sport. Not to say the least it’s identity and introduction to the outside world for its gourmet delicacy.
Wastage of food is all against green travel. It makes a destination dirty, piling up stinking garbage and creating a breeding ground for germs to spawn. Sustainable travel for the future will see efficient management of wastage resulting in cost savings. Cost is either in service providers’ accounts or to be absorbed by the tourists. Efficient management of this area will save both and it will be an integral part of green travel trends.
Putting the reins on greenwash hype

Customers are cleverer than ever before because the information is no more a secret commodity. No amount of false advertisement about ‘how green is my valley’ is going to work now. The future trend will see less and less greenwashing. If you stay quiet because your travel packages are neither sustainable nor do they pursue green objectives, it’s true customers aren’t happy, but they won’t stop giving you good suggestions.
However, if you go on a marketing hype with false claims of green tourism, it won’t take long for the customers to get the cues. You lose credibility and eventually business. If you want to retain your customer base with genuine eco-travel you gotta work hard with your finger to the bones.
Get in touch with environmental experts and take guidance on what all to do and what to avoid. So there is no point in misleading the customers. Take up sustainability programs and understand consumer travel trends. Keep a register for consumer feedback, it is a very important tool of measurement of how you are faring in pursuit of eco-travel goals. Negative remarks to be summarily attended so that next time the customer visits, he should be satisfied that you have cleaned up the dirt.

Travel campaigners to amend their thoughts
Studies carried out by market research teams come up with conclusions that around 50 % of consumers feel irritated when exposed to campaigns of products and services they are least interested in. Additional studies reveal that a quarter of Gen Zers belong to Travel Loyalty groups.
Sustainable environment buffs are growing and the conventional awareness messages of travel marketers are hardly going to make any impact on their travel preferences. Some well-thought-out strategies to be applied to create specific and pragmatic messages that the Gen Zers and the millennials would buy.
There is every opportunity to impress them with structured environmental sustenance messages, once you do a little exercise to find out what these Travel Loyalty programs are trying to achieve. The days of traditional broad messages targeted at a wider section of the audience are gone.
Future travel trends show that if you are to get hold of future travelers, sell something that is out of the ordinary. A message that will truly appeal to them. They will spend some time studying and understanding a statement that they cannot ignore.
A check on high tourist influx

For the last one year, tourist spots haven’t seen much of tourists since the advent of the Coronavirus pandemic. There has been a loss of tourism pumped revenue. Many hotels shut down, amusement parks wore a deserted look and resorts went on a panicky cost-cutting binge.
Prior to this visitors simply poured in and hotels and resorts were booked to capacity. The impact of over-tourism interfered with the local ecology. Garbage mounted and space between one tourist and the next one narrowed.
After travel restrictions were lifted government mandates strictly stuck to social distancing. Fewer tourists are to visit a place given they produce virus-negative clearance certificates and vaccination passports. This is a blessing in disguise as it will reduce carbon footprints automatically.
So goal congruence between virus combat and greener travel has struck a balance. The future trend of green travel will see a lower number of tourists in defined tourist spots within a given time frame. Furthermore to make up for the loss of business during lockdown days many resorts are converting to sabbaticals. This is another trend picking up steam. Customers prepared to work from anywhere option and armed with laptops and Android phones will prefer long stay holidays. Spending a relaxed vacation and earning at the same time is very much a fad.
Consumers’ shifting attitude

The new-age tourists are conscious of the past irresponsible behaviors of tourists that had been damaging to the tourism industry. The consequence of mindless tourism behaviors like littering, harming plant life, sculpting names and promises on tree barks, washing utensils in brooks, and hurting the sentiments of ethnic tribes have been far-reaching.
Tomorrow’s tourists will never repeat these follies. They have learned it the hard way. What they look for now is an environment that is conducive to tourists and guarantees them a vacation to remember. In return, the tourists would behave responsibly respecting the local culture and contributing to the local economy. They will also do their bit to help conserve the environment of the place they are going to travel with minimal carbon emission.
























